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Alberta College of Art and Design Student Wins 2004 Bridgestone Firestone Canada

Mississauga, Ontario, May 13, 2005 - Marc Rimmer, a photography student at the Alberta College of Art & Design (ACAD) in Calgary, is the winner of the third annual Bridgestone/Firestone Canada Photo Contest. Rimmer, who received the award from Geoff Jackson, Territory Manager for Bridgestone/Firestone Canada, earned the top prize of $2,000 for submitting the best photo of all entries, and $1,500 as the ACAD winner.

Students from twelve Canadian colleges and universities with commercial photography programs, from Newfoundland to British Columbia, participated in this year's competition. The panel of judges evaluated 355 creative and innovative photo submissions, which were intended to showcase new and different ways to look at these seemingly simple round black objects.

"Tires have long been looked at as uncomplicated, round black necessities and the goal of this contest was to shed a different light on them," said Michael Sigillito, director, Consumer Tire Marketing for Bridgestone/Firestone Canada Inc. "Our intent with this contest was to showcase these tires in unique perspectives."

The Bridgestone/Firestone Photo Contest, inaugurated in 2002 to celebrate the creativity of Canadians enrolled in photography programs, evokes the same innovative spirit and passion for excellence that mirror one of Bridgestone's core values: providing superior products with leading-edge technology. The student photographers combined their imagination with advancements in photographic equipment to produce works that were rooted in professionalism.

Contestants were required to submit photo entries depicting Bridgestone brand tires in a context beyond their natural environment and usage.

The 2004-2005 contest was open to students registered in photography courses from a dozen institutions located in nine of Canada's 10 provinces. The schools were Western Academy of Photography in Victoria; Emily Carr Institute of Art and Design in Vancouver; Alberta College of Art & Design in Calgary; MacKay Career Training in Saskatoon; Ryerson University's School of Image Arts in Toronto; Ottawa's Algonquin College; Montreal's Dawson College; Cégep de Jonquière in Jonquière, Quebec; New Brunswick College of Craft and Design in Fredericton; Nova Scotia Community College in Halifax; Holland College in Charlottetown; and the College of North Atlantic in Stephenville, Newfoundland.

Three judges, representing the disciplines of automotive journalism, automotive photography and professional photography, were enlisted this year to evaluate the photos. They were Richard Russell, an automotive journalist and President of AJAC (Automobile Journalists Association of Canada), based in Halifax; Paul Williams, a Toronto-based journalist for one of the major newspaper chains in Canada and winner of the AJAC-Nikon Photography award for automotive photography; and Marianne Helm, a Southern Alberta Institute of Technology (SAIT) photojournalism graduate and winner of the 2004 Photographer of the Year for Western Canada, who currently works for national newspapers out of her home base in Winnipeg.

The judges selected the top three winners from each of the participating institutions. Mr. Rimmer was awarded the grand prize after earning the most points among the 12 winners in the contest's points-allocation system. His winning photo depicted a young lady wearing miniature Bridgestone tires as earrings

All winning photos, including the previous years winners, can be viewed on the Bridgestone Photo Contest Web site at www.bridgestonephoto.com.

"The Bridgestone Photo competition is growing by leaps and bounds," added Michael Sigillito. "This year, we doubled the number of schools entering the contest, and for the first time we ensured there was coast to coast representation. All of the entries were highly imaginative and demonstrated outstanding creativity. Considerable time and effort obviously went into each photo submission, and every entrant should be extremely proud of the quality of his or her work. "The winning entry, in the 2002 contest - a Monarch butterfly fluttering on a tire - so impressed Bridgestone Americas Holding Inc., the parent of Bridgestone/Firestone Canada, that the photo has been used in a corporate advertisement in the United States.

Mississauga-based Bridgestone/Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone, Dayton and associate and private brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agriculture and other tires to their customers in the United States and Canada respectively.

 

Information:

Paul Vaillancourt III

Torchia Communications

514 288 8290

paulv@torchiacom.com


 

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